Raf Wathion started out making eye-catching and original idents (both as an animator and director) for Belgian TV.
In 1988 he took his first steps into commercials and quickly became a valued member of the Belgian commercial scene. From the very beginning, he chose to focus on graphically strong, visual work, winning him a CCB silver award for his public service film ‘Sleeping Pills’. Over the years Raf has combined his passion for music and visuals and directed a number of pop promos. In 2008 he concentrated on commercial projects for Inbev, Electrabel, and Bacardi and won an APPE award for the best European spot as well as the Best Direction award at the 2009 CCB awards (Creative Club of Belgium). In 2011 Raf won another CCB award for Best Direction with the ‘Crash’ campaign for Samsonite. Most recently Raf finished commercials for Infinity and Ford, both for the international market.